(Salary.com) - Once upon a time good employees updated their job skills and advanced to the next career level with the regularity of Mario questing for Princess Peach.
But then technology proliferated, and the well-read encyclopedia salesman, savvy VCR repairman and worldly travel agent either faded away or morphed into updated versions of their former selves.
Are you prepared for an evolving work environment or, worse, job extinction? Don't be the Cro Magnon who creates trendy CD artwork in an MP3 world.
Check out these jobs on the brink and remember,clever and creative are transferable skills -- if you're adaptable and ready for the next big thing.
Showing posts with label Money. Show all posts
Showing posts with label Money. Show all posts
Wednesday, May 15, 2013
Tuesday, May 7, 2013
9 Of The Worst Product Names Ever.
They called it what?
Getting consumers to pluck a product off the shelf is a tough task on its own. Convincing them to take a chance on a product with a name that makes them recoil in horror is an exercise in masochism.
Companies are obsessed with "trial" -- the moment in which a consumer is so swayed by marketing, packaging or product claims that they drop their guard and try something new. It's the reason Costco(COST) is littered with sampling stations, 7-Eleven is rife with colorful point-of-sale displays andNetflix (NFLX) offers the first month for free.
But even Netflix couldn't convince customers to buy into a DVD-by-mail product called Qwikster. Not only did it sound dumb -- and co-opt that "-ster" suffix that Napster considered edgy 14 years ago -- but it was selling users a service they were already paying for at a higher price through a proposed splinter company they had no experience with. The name was the least of that idea's problems, but it didn't help.
Still, Netflix got off lightly. Other companies have been subjected to ridicule or worse for their unfortunate or downright offensive product names. Here are nine examples of names that not only don't sell items, but send consumers laughing or running in the other direction.
Getting consumers to pluck a product off the shelf is a tough task on its own. Convincing them to take a chance on a product with a name that makes them recoil in horror is an exercise in masochism.
Companies are obsessed with "trial" -- the moment in which a consumer is so swayed by marketing, packaging or product claims that they drop their guard and try something new. It's the reason Costco(COST) is littered with sampling stations, 7-Eleven is rife with colorful point-of-sale displays andNetflix (NFLX) offers the first month for free.
But even Netflix couldn't convince customers to buy into a DVD-by-mail product called Qwikster. Not only did it sound dumb -- and co-opt that "-ster" suffix that Napster considered edgy 14 years ago -- but it was selling users a service they were already paying for at a higher price through a proposed splinter company they had no experience with. The name was the least of that idea's problems, but it didn't help.
Still, Netflix got off lightly. Other companies have been subjected to ridicule or worse for their unfortunate or downright offensive product names. Here are nine examples of names that not only don't sell items, but send consumers laughing or running in the other direction.
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