NEW YORK—Touting it as their most stylish and advanced beauty product to date, officials from global cosmetics brand Maybelline unveiled Thursday the Ideal-Woman Rubber Mask, a flexible facial covering that can be worn over the head in lieu of makeup. “Instead of spending hours each morning applying multiple cosmetic products, now women can simply roll out of bed, grab their stunning latex polymer beauty mask that has been molded to accepted standards of female beauty, and stretch it snugly over their face and hair,” Maybelline spokeswoman Jessica Healy said of the one-size-fits-all contoured masks, which designers carefully crafted with rouged cheeks, pouty full lips, high cheekbones, and a small taut chin for maximum physical appeal. “In the short time it takes to line up the mask’s mouth, nose, and eye holes with your own features, you’ll easily achieve a look that would have otherwise taken hours to create, allowing you to confidently go through the day without ever having to pause to reapply.” Maybelline executives noted that the Ideal-Woman Rubber Mask is only available in Caucasian.
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